Travis Scott College Merch Meets Stüssy’s New Drops
Travis Scott has been making merch for a long time that's well beyond tour tees. His new college-themed merch line leverages American college style–with an update only La Flame could execute. Envision huge varsity coats, heavy crewnecks, and college lettering writing out "Cactus Jack University."
A Tip of the Hat to Americana with an Urban Twist
The latest drop is Travis' most retro-dude yet. Travis Scott college merch apparel fuses Ivy League heritage with Houston street style. The outcome? Item which would not seem out of place in a 90s college yearbook—if that yearbook were being helmed by Hype Williams.
Key items are:
Cactus Jack University Varsity Jacket: Wool body, leather sleeves, chenille patches.
Cactus Jack Campus Hoodie: Heavy-duty hoodie with distressed details and academic crest motifs.
Travis Scott Collegiate Cap: A dad cap with a printed fictional university seal.
These have been seen on the Travis Scott website, typically falling out of nowhere and selling out in matter of hours.
Cactus Jack McDonald's: Still Dominating Streetwear in 2025
Even two years on from its 2020 release, the Cactus Jack McDonald's collaboration still dictates merch culture. The streetwear x fast food crossover wasn't a gimmick but a turning point in how artists frame branding.
From the brown McNugget crewnecks to Happy Meal box artwork, the drop was raw, playful, and unapologetically bold. Now, it's a collector's piece. Secondhand markets still charge those products triple retail price.
Travis' talent for taking everyday items and turning them into coveted merch has persisted with his college line. There's still the same ironic tone—making something so classic as college apparel an extravagant flex.
Stüssy: Still King of the Streetwear World
While Travis is creating his mythos, Stussy has been penning streetwear's rulebook since the 1980s. And 2025 isn't any different. From timeless silhouettes to groundbreaking collabs, Stüssy's latest drops keep merging surf, skate, and high fashion into one cohesive vibe.
The Latest Stüssy Shirt Releases
Stüssy's latest tops are a move back to basics. Their Spring/Summer 2025 collection emphasizes airy materials, large fonts, and earthy graphics. The highlight is a heavyweight pigment-dyed graphic tee featuring a vintage flower print—already seen on style-conscious mobs in New York and Tokyo.
Additional new picks:
Stüssy World Tour Shirt 2025 Edition: Featuring new cities, such as Honolulu, as the brand continues to grow its international persona.
Stencil Logo Shirt: A minimal tee with screen-printed lettering that screams understated cool.
SEO tip: If you’re Googling for a Stüssy shirt that combines versatility with authenticity, this season's drops are worth bookmarking.
Stüssy Honolulu: A Tropical Expansion
Moving on to international growth, perhaps the most thrilling addition is Stüssy Honolulu. This new boutique is not just a shop—it's a cultural crossroads between the Californian origins of the brand and Pacific Island flair.
The Honolulu boutique debuted with a limited capsule collection—only in-store. It includes:
Stüssy Honolulu Shirt: A limited run floral camp-collar shirt with minimalist embroidery.
Island Utility Shorts: Military-inspired wear reworked for island living.
ALOHA 2025 Hoodie: A heavy-duty drop-shoulder hoodie that fuses urban and island vibes.
Future drops from Stüssy Honolulu can be expected to feature collaborations with local artists, surf crews, and sustainable designers. The brand is causing a splash—literally.
Future Drops: What to Expect in Late 2025
Both Travis Scott and Stüssy have established the tone for 2025, but they're just getting started. Here's what's rumored and half-confirmed for the latter half of the year:
Travis Scott Future Merch Releases
Astroworld Reimagined Capsule: A recreation of classic Astroworld items with college merch typography.
Cactus Jack Sneaker Collab: Rumors of a fresh sneaker with Nike, possibly with glow-in-the-dark outsoles and modular design.
Travis Scott Website Exclusive Releases: Exclusive capsules for members who signed up through his website—frequently teased through mysterious social media stories.
Stüssy Future Drops
Stüssy x Levi's Fall Capsule: A follow-up to their classic 2020 collab, replete with overdyed denim and co-branded work jackets.
Stüssy Honolulu Surf Line: A eco-friendly swimwear and boardshort line constructed from recycled nylon.
Holiday 2025 Collection: Count on more knitwear, eased tailoring, and pastel colorways.
Stüssy is reliably unpredictable—appearing when you don't see it coming, but always in time for the trend cycle.
Why These Brands Still Lead the Culture
So what makes Travis Scott and Stüssy stay at the forefront in a saturated market? It's the narrative.
Travis takes mundane American iconography— Cactus Jack McDonalds, college symbols, varsity jackets—and refashion it through a post-apocalyptic, street-smart prism. Cactus Jack McDonald's wasn't about the burgers; it was about turning nostalgia into hype.
Stüssy, meanwhile, never wanders too far from its surf/skate roots. But it still keeps that identity fresh—through neighborhood shops like Stüssy Honolulu, rare Stüssy tees, and experimental collabs.
Briefly: both brands are culturally fluent.
How to Get It Before It Sells Out
Want in on the next drop? Here's how to get ahead:
For Travis Scott Merch
Visit the Travis Scott Website daily: New products frequently arrive without warning.
Sign up for SMS alerts and newsletter: That’s how early access is usually granted.
Follow trusted fan pages on social: Reddit and Instagram often leak early photos and SKU codes.
For Stüssy Drops
Visit stussy.com every Thursday: New items often go live at 10 AM PST.
Check local retailers: Some stores carry exclusive regional releases.
If you’re in Hawaii, don’t sleep on Stüssy Honolulu: The store gets limited pieces unavailable elsewhere.
Final Thoughts
Streetwear is always changing, but Travis Scott and Stüssy are the constants. Travis' college wear demonstrates he isn't only a rapper—he's a brand builder. And Stüssy demonstrates that legacy doesn't equal outdated—it equals changing with purpose.
So be it that you're coveting a Cactus Jack McDonald's sweatshirt from the resale scene or jetting to Stüssy Honolulu to rock the new Stüssy tee, one thing is certain: 2025 is for those who blend nostalgia, innovation, and authenticity.
Have your tabs open. Your cart full. And your style sharp.